10 Writing Tips for More Clickable, Shareable Blog Posts
What’s up, everybody? So today, we are going to learn exactly the way, how to write a blog post. More specifically, how to write an incredible, super engaging blog post that converts theWhole bunch of reasons. So, first of all, why we would want to do this, obviously, blogging and content marketing, in general, is a massive piece of a lot of people’s businesses now. If you don’t have a really good process in place to create really compelling, high-quality blog posts that convert, you are probably going to have a tough go at content marketing. So go through the whole article because we are going to go through the exact step-by-step process that you need to write really compelling blog posts from scratch. Let’s get going.
Okay, so how to write a blog post and create awesome post outlines, as well. If you are trying to write blog posts that convert your article in unique content, so let’s dig into this.
stands for Standard Operating Procedures. It’s a fancy way to say like a really comprehensive checklist. We have a huge number of digital marketing SOPs available online.
Let’s do a quick overview of what we’ll be talking about today before we dive into it. So what’s the goal? The goal here is to create blog post outlines that will enable you to write better content and make your writing process easier and more streamlined. Is that you and everyone on your team will have this really efficient process that will enable you to create really high-quality content that attracts users to your site regardless of your business.
So the prerequisites we really recommend you have a decent idea of keywords, kind of how that works. It would be really helpful if you have an SEO strategy in place, more specifically, as a keyword research strategy in place. There are a ton of resources for you on keyword research on-line, go ahead to grab some of those according to the requirement.
Why is this important right? Well, having a really good thorough process to create blog posts is incredibly important for your content marketing strategy, if SEO is a strategy this is massively important. If there’s any part of your business that relies on the content in your blog then this is going to be a very valuable process for you.
Content creation can be very time consuming but preparing an outline, which was going to do today, that helps you kind of streamline the creation of these blog posts can really speed things up quite a bit.
So, Where is it going to be done?
This will be done in your browser, in Google Docs, Google Sheets and a couple of third-party applications, we are going to be talking about those in a little bit.
When is this done?
This will be done whenever you need to create a new blog post. So, we are going to be using a ton of different tools in order to create this blog post and this blog post outline. First, we are going to be using Buzz Sumo, we’ll be using the Sumo Headline Generator, our Readability Testing Tool, the Moz Title Tag Tool, Sumos Power Word document, the Co-Schedule Headline Analyzer.
So, before we get started, I want to talk a little about defining your objective in your main keyword here. So, before we start with any blog posts, you are going to want to define your goal in order to do that, as well as your main keyword and the searcher intent behind that, Right.
so, were going to explain the process of creating an outline for a blog post about hair loss, so hair loss treatments will be the example that we are using today. So, I love using the Keyword Planner for this, so we go to Keyword planner.com, you can sign up for a free trial account and go ahead and do as it commands.
So, I can go ahead and type a keyword in here, hair loss treatment under most shared. So might be another very interesting sort of way to get inspiration and get ideas from my content. So open the keywords with chrome browser or Google a place your key-words over there to look at the highly-ranking articles’. So, read the article first and try to make things first. Get the sites’ URLs and grab all these URLs, and put them into one document and then go to analyze and try to find any patterns between them right?
Are they using a similar headline? Are they doing something in the copy that seems to be working, right? So, grab a couple of things that performed really well on social. Throw them all into a document and then do an analysis.
It’s very helpful to go this before you get started. so, it’s kind of doing the analysis now, in order to set your expectations, like as it whether or not you need to really make something a particular type of content, or should it be really actionable? Should it offer really great examples? This will set your expectations and be really helpful.
Okay, so another thing you can do before you started is using this Readability Test Tools such as SEO tester like, Yoast and others as well which provides you Very simple steps like you input a URL and it tells you kind of how difficult the language is and what kind of level certain people will be at in order to comprehend and understand what you are writing, Right.
There’re two great tools here that you can use to test your headlines. The first one is the Co-Schedule Headline Analyzer. We have this post we were talking about, the best natural hair loss remedies. We are going to go ahead and put that into the analysis tool now and it’s going to come back and tell us the score. Okay, 74% on the headline score gives us a little bit of feedback on how we might want to make it a little bit better, Right?
They have numbered lists, the topic is making money online, the desired outcome is making money online, the undesirable outcome is feeling broke and the points in the content are 11. Make money online is the topic and get wealthy is the desired outcome. And then it shows us a bunch of different numbered headlines. Five Ways to Get Wealthy, Number Two is our favorite, Proven Methods for Making Money Online. These are numbered lists, they have how-to, explanatory, strong, controversial, fun or playful and do it yourself headline formulas.
Two other great tools for your headlines or title tags, in general, are the Sumo Power Words List, they kind of list out all these really great power words, marketing words they are also called, marketing power words. You can use these, we use these all the time, they are really very helpful. And the Moz Title Tag Generator is a great one here as well, Right.
So, we are going to input a title and then it will look in Google search results. Okay, so we’ve done a ton of work leading up to this right? And so, now we’re ready to go up to the outline and fill it in. So, remember you have your outline here and you are very basically just going to take this and fill it all in, right?
So, let’s talk a little about that. So, you are going to go back to your outline file and decide what the best sections will be of your post. So, in the example right it’s a hair loss outline. So we are going to have our lead, we are going to have our known causes for hair loss, we are going to have all the scientific research related to it, including facts about the active ingredient. We are going to present the actual treatment, maybe have a bonus like food items that have to minimize it and then some type of conclusion.
What’s the objective, what’s the target keyword? Each section, Kind of list out all the contents to define the questions and answers required. Going into the details, so let’s talk about the lead, to write what the lead of your post will focus on. A good post lead meets the following criteria, it’s something that’s very specific, usually has a teaser like, you are going to find out how the best hair loss treatment works and as a bonus the superfoods you need to eat. Short and crisp, no fluff, usually one or two sentences. And you usually want it to contain the keyword and any data and numbers as well, Right.
so example, the lead was focused on a new treatment that has shown great results in fighting hair loss and food items that minimize hair loss.
So, if you want to make your job easier, plan your content even further. Write down in your outline the concepts the user needs to understand in order to understand the post and aim to define. So in this example, it should be like, hormones that cause hair loss and how active ingredients that work. to establish the questions the user might have and aim to answer them in your post. And go from very broad to specific. So talk about the problem in general and then go deeper and deeper. This way it will make sure that users understand what’s going on in your post.
How is it structured, I give bullet points or numbered lists, is there video? High-quality visuals or short paragraphs. And what about your headline right? Do you have numbers or stats or data in there? Is it written in the second person? Are you targeting the primary keyword? Do you have a power word? Are you using the active TITTLE and is it under 70 characters? So, if you follow this process, you are going to write awesome blog post outlines whichwill then lead to awesome blog posts.
That’s how to create a blog post with a really awesome blog post outline. So, I hope that was useful if it was helpful and if you learned something today, go ahead and click the share button down below to let others know about the tips and tricks regarding writing a unique and good quality article.
What did you think? Is this helpful? Are you going to write your blog post this way? Please go ahead and leave a comment right now, I read every single one.
At last, I would like to add that you guys are free to contact us.